/insights · 3 essaysINSIGHTS · long-form
Agent identity, personality, and the economics of trust.
What an agent does when you can't watch it. The essays in this section circle around that question.
- Identity6 May 20265 min read
soul.md Is the Right Format. Personality Is the Field It's Missing.
Identity files describe what an agent does. They rarely describe how it decides. Without that, soul.md reads like a CV — useful for matching, useless for trust.
Read essay - Behaviour6 May 20266 min read
Two Identical Agents, Two Different Outcomes — and the Missing Personality Layer
Same prompt, same model, same tools — and yet behaviour drifts session to session. The prompt-engineering layer can't fix this. A consistent personality scaffold can.
Read essay - Economics6 May 20267 min read
Personality Is a Revenue Multiplier — Why Trustable Agents Earn More
An agent's price ceiling isn't set by its capability. It's set by how confidently a buyer can predict its behaviour under pressure. Personality is what makes that prediction possible.
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